Home > Working in the motion graphics industry part 1

Luisa Winters

Instructor and consultant for Adobe products

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Working in the motion graphics industry part 1

Learn to consider the purpose, audience, and their needs when working on visual effects and motion graphics projects.

This summary is AI generated

Learning Outcomes:

  • Identify client goals for visual effects projects.
  • Understand codecs and their impact on file size.
  • Recognize the importance of accessibility in content creation.

Level: Intermediate

Skills you'll gain:

After Effects, Visual Effects, Motion Graphics, Codec

Key Insights

  • Client goals should be specific, measurable, and achievable.
  • Target audience defines the group for whom content is created.
  • Accessibility ensures content is usable by all individuals.
  • Email size limits typically should not exceed ten megabytes.
  • Data compression reduces file size for easier management.
  • Codec selection affects quality and playback of video files.
  • Lossless codecs maintain quality, while lossy codecs may lose information.
  • Cinema DNG allows for high-quality image sequences in After Effects.
  • Understanding aspect ratios is crucial for video production.
  • Different codecs serve various purposes in video production and delivery.

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